Holiday Cheer Has Moved Into the Lobby

December 5, 2025

Because even the entryway deserves a little seasonal sparkle.

Let’s be honest, Wisconsin winters hit hard. But here on Madison's East Side, we don’t just brace for the cold. We deck the halls, sip something warm, and make our spaces shine.


If you’ve popped into the Pinney Lane lobby lately (or used it as an excuse to escape the chill for a few extra minutes), you’ve probably noticed it’s looking extra festive. We’ve given the entryway a holly jolly upgrade. Think cozy vibes with a side of peppermint sparkle. The tree is trimmed, the presents are wrapped (okay, they’re mostly decorative), and the windows are framing those snowy outdoor scenes like a holiday postcard.


And while the twinkle lights are limited to the lobby, it still sets the tone for the whole building. Whether you're catching up with a neighbor on your way in, waiting for a ride, or just enjoying a quiet moment before heading out into the snow, it’s a cheerful way to start or end your day.

A Walkable Winter Wonderland

Our location near Olbrich Park also means you’re always a short stroll from snow-dusted trails, East Side cafés, and local gems that make Madison winter feel a lot more charming. Whether you're on the hunt for affordable apartments in Madison, WI or you're just trying to enjoy December without scraping your windshield three times a day, this walkable neighborhood makes it easier.



And if you're searching for East Side apartments in Madison WI with a little character and a lot of community? We know a place.


Stop in, take a peek at the lobby glow up, and get a little dose of holiday cheer. Pinney Lane is feeling merry and bright.

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